SEO and Online Marketing Process

ZrysMedia Core SEO & Link Building Process

Learn our steps for bringing SEO & Online Marketing success (with examples!).

Website Analysis for SEO & Link Building

ZrysMedia analyzes a business websites internal and external attributes to evaluate if it has a solid foundation for our Search Engine Optimization & Online Marketing.

Things ZrysMedia analyzes:

Current links the website has & links of its competitors
Websites rankings in Google for various keywords
How strong the websites online visibility is compared to its competitors
Online Citations (such as Yelp; these help overall local ranking when optimized correctly)
Reviews (such as from their Google My Business listing and Yelp listing)
Technical SEO attributes
On-page SEO attributes
Platform of website (such as WordPress among many others)
and...much more

Keyword Targeting for SEO & Link Building

ZrysMedia researches and analyzes a websites current rankings and some of their competitors to find optimal relevant keywords that their website should be ranking for.

ZrysMedia targets both high-volume and low-volume keywords as each is an opportunity to bring traffic. Regarding link building, ZrysMedia finds potential opportunities to improve online rankings based on getting those keywords linked to the website we're optimizing in natural ways. A "natural way" for linking would be suggesting to the website owner to link to a business as "Sacramento based Dentist, Acme 123 Dentistry" instead of the exact keyword found in our research, "Sacramento dentist;" as that could look bad in Google's eyes if it was seen linking to a business from many websites disproportionately compared to naturally. The reason it is bad in Google's eyes is it's considered a link scheme (more info here: Link Schemes explained by Google).

Example of Quality Link Building with anchor text used in a "Natural Way"

Backlink Client: Purchase Green Artificial Grass
Backlink Website Example: Low Maintenance Gardening Hacks
Backlink anchor text used in a "natural way" within sentence: "artificial grass, such as the San Diego Company Purchase Green"
Backlink anchor text linked to their web page: Purchase Green Artificial Grass San Diego Location

Prospect Outreach for Link Building

Based off ZrysMedia's analysis of a website, we then search for websites to get links from that are relevant to the topics of the website. For example, if the website sells lawn products, we find websites that talk about gardening, outdoor style, home decor and other relevant topics to get links from.

Example of Prospect Outreach for Link Building

Here is an example link ZrysMedia acquired for Purchase Green regarding gardening which tied into successfully promoting their keyword "artificial grass" in Google (Their top keyword): Vegetable Garden Tips And Ideas For Using Artificial Grass.

ZrysMedia finds well-qualified websites based on a series of attributes such as but not limited to: content relevancy (a gardening website would be relevant content-wise to a online store that sold gardening equipment), location relevancy (if your website caters to people in specific locations, getting links from websites catering to the same location have a bigger impact), website authority, website age, estimated organic traffic and more.

SEO Content & SEO Content Guides for Link Building

ZrysMedia creates Search Engine Optimized content that helps websites rank quickly. This is done not only through effective keyword usage, but advanced SEO techniques such as Search Intent, Semantic Search, Structured Data (a.k.a Schema Markup) and much more.

As for link building, once we've determined the appropriate websites to get a link back to the business we're helping, ZrysMedia creates content as a guide for the website owner to publish which includes link backs to the business website we're helping.

The benefits of ZrysMedia link building content guides are:

It shows the type of content we'd offer as a "guest post" to them that they can publish directly (with their modifications if necessary)
It can help the website owner get an idea of how they should create their own content about the business ZrysMedia is helping so they can write and publish in their tone and style which caters to their audience.

Example of SEO Content & SEO Content Guides for Link Building

Here is an example link ZrysMedia acquired for Purchase Green using the strategy above which helped successfully promote their keyword "artificial grass" (their top keyword in Google: Vegetable Garden Tips And Ideas For Using Artificial Grass.

Link Building Outreach Execution

ZrysMedia successfully performs outreach to the well-qualified websites we find. ZrysMedia performs outreach in various ways such as by phone, e-mail, and the website owner's online form.

Example of Link Building Outreach Execution

Here is an example link ZrysMedia acquired for Purchase Green regarding gardening which helped successfully promote their keyword "artificial grass" (their top keyword) in Google: Vegetable Garden Tips And Ideas For Using Artificial Grass.

Reports & Measuring Performance

ZrysMedia provides reports of work done that utilize data from their Google Analytics to compare results year-over-year to see how much improvement is gained compared to the same time period in the previous year.

ZrysMedia also uses premium SEO tools to provide rank reports that provide estimates of rank positions for search terms we're tracking for Clients. ZrysMedia also provides information about a Clients Google My Business (GMB) information, so they can see how many phone calls and other information they've received from their GMB listing.

Example of Reports & Measuring Performance

Here is an example "Video Report" discussing Google My Business (GMB) successful results for a Pest Control Client: Pest Control Company Google My Business Proof of Results Video Report.

Benefits of ZrysMedia SEO & Online Marketing Process

Increased online visibility, customers & revenue.

Improved Search Rankings

ZrysMedia successfully increases traffic to business websites we work with improving their search engine rankings for relevant revenue producing keywords. ZrysMedia does this by helping their website get linked from relevant, reputable websites speaking about topics related to their business, search engine optimized content and much more.

Example of Improved Search Rankings

Here is an example "Video Report" displaying Improved Search Rankings for a Pest Control Client who wanted to expand in Houston Texas and a new location of Kingwood Texas (ZrysMedia ranked them top 5 spots Google First Page within months which brought increased revenue to the Client from that location): Pest Control Company Improved Search Rankings Proof of Results Video Report.

Continual Increase in Customers over Time

ZrysMedia not only helps Clients get great ranking in Google for their website, we also create search engine optimized content marketing with conversion optimization to entice customers to contact the business or buy directly from their e-commerce website.

Example of Continual Increase in Customers over Time

Here is an example "Video Report" displaying Continual Increase in Customers over Time for a Pest Control Client which continues to bring increased revenue to our Client even during the hard economic times we are in): Pest Control Company Continual Increase in Customers over Time Proof of Results Video Report.